14. How does your media product represent a particular social group?

I have aimed to represent the social group of northern English culture, tapping into the fact that the south may be the official capital but places like Leeds, Manchester, Liverpool and Middlesbrough are far more culturally advanced. i have tried to use an ethos of 'keeping the faith' which means that places like this don't need to be force-fed southern riff raff but can in fact produce their own music and culture and now their is a magazine to go with.

i have tried to address my readers with the look and feel of the magazine, i have used strong powerful colours like red and black to show the tough ruggedness of northern history which lead to the culture it holds today also on the front cover we are championing northern bands who have made it as the magazines figureheads i.e Arctic monkeys, oasis.