16. Who would be the audience for your media product ?

I have already talked about this quite in depth in blog no 14. my audience are people from the north of the country and not the south.

i feel that there is already a strong ethos of togetherness in the north and this magazine will be like a badge of honour for them people, something that is by northerners for northerners, championing talent and culture. from my research which you can see in earlier blogs, the tipical reader is between 16-30 with a 60%/40% male/female divide among readers who are interested in culture, music, the arts and alcohol.